Facing Reality

In this digital era of virtual reality, it has become common for buyers to take online tours of homes for sale, which led some to speculate that the Internet would render real estate agents obsolete. The fact is that buyers go online to take initial looks at properties, but they still rely on person-to-person contact with real estate agents to make their ultimate choices and negotiate deals. Sellers should bear this in mind when considering selling houses on their own. They may use online photos and virtual tours to get people interested, but it takes a real estate professional to qualify serious buyers, conduct tours, evaluate schools, and attend to all the details that add up to a home sale.

HINT: An Internet presence is but one tool that real estate agents use to attract buyers, cultivate their interest, and entertain offers.

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